my methodology
by katherine f macdonald

It’s all very well knowing what’s on the catwalks but how do these trends relate to you and your brand vision? How do you interpret them in a way that is meaningful to your customer. I use a variety of methods to provide a hollistic report on trends. I can produce digital mood boards or powerpoint presentations which can be shared with relevant partners, whichever suits your needs best.

Market research plays a pivotal role in the design process by aligning design decisions with market demand. Using a variety of methods, I can help you define and visualise your target market, anticipate consumer needs, identify gaps in the market and develop innovative and appealing designs that resonate with your target audience.

I would argue that colour is one of the the most important elements in design and yet colour research is often neglected in a busy design office. I research and analyse colour, trends; from an emotional and symbolic point of view, to propose key colours, colour pairings and category specifications for your product range.