my methodology
by katherine f macdonald

I LOVE helping brands establish themselves. It is my favourite part of what I do and I will strive to help you grow in any way I can.

Sketching is the best way to work through ideas quickly, during consultation I can create ‘first thoughts’ sketches (and of course these can then be kept for story telling later)

It can be hard to get factories and mills to work with you. With my industry network, I can help connect you with the right people, find the best materials and can introduce you to them, via email so that they take you seriously. Think of me as your ‘woman on the inside’

I find Moodboards a valuable resource throughout the design project; they keep the style and aesthetic consistent and in-line with expectations. They are also an excellent way to define the entire project's style, before diving into the actual design process

We'll talk through your whole creative vision, taking what’s in your head and getting it down on paper. Think of this as your “product therapy”

I can provide 2D digital CADs to help visualise your designs in a more formal way, see how the items sit together as a range and try different colour ways before you commit to sampling. (These can also be used on your website to show colour ways)