The culture of men

I read a fashion industry article about 4 years ago talking about how men are being targeted as the womenswear market is saturated. Ever since then, I keep seeing things which spark my interest; in fashion, marketing and also men's behaviour and point to this socio-cultural shift in the culture of men so despite feeling like I am late to the party on this and with no plan of what to do with the information, I felt it was about time I start documenting it.

Themes/thoughts

• Masculinity

• Fashionification

• How men shop

• Marketing

• Lifestyle

• objectification of men

• Changing fit of clothes

• Cosmetics

  
  

I imagine there will be more on this later....and yes there is a mind map in progress